Our Story
The Beginning
Forty-five years ago, two winter enthusiasts founded Audvik in the Montérégie region with a simple conviction: that facing the cold should never be a compromise. Not between warmth and elegance, not between durability and performance, and not between personal ambition and responsibility toward nature.
The very name Audvik, which evokes "quality of life" in Inuktitut legends, sums up this philosophy. This was not a marketing slogan, but a promise stitched into every seam: you deserve clothing that truly protects you, that lasts, and that accompanies you season after season on your winter explorations.
For more than three decades, these founders have built an impeccable reputation. Coats that do not let you down when the thermometer drops. Pieces that people passed down. A brand that understood the Canadian winter was not a season to be endured, but a season to be fully lived.
The Turning Point: Sophie Boyer and the Renewed Vision.
In 2012, Sophie Boyer acquired Audvik. It was a deliberate choice.
A former elite cross-country skier, she had spent years training and competing in some of the most demanding winter conditions. After years of wearing, testing and comparing technical outerwear, she had developed a deep understanding of what truly makes a great coat: warmth, freedom of movement, protection and comfort.
She also saw an opportunity to do things differently. Too often, brands forced you to choose: warmth or style. Durability or accessible pricing. Responsibility or innovation.
Sophie saw things differently. She had inherited a brand that refused to compromise, but needed a new momentum. With her mother’s help in product development, she set out with a clear mission: to bring her passion, athletic experience and entrepreneurial integrity to making Audvik a reference for durable, high-performance outerwear with deep Québec roots.
What she understood was that everyone who steps into winter deserves a coat that honours their resilience. Not a coat that talks about quality. A coat that proves it, every day, for years to come.
Today: building the future on forty-five years of passion
Every Audvik coat is born from one belief: create less, but create better.
That’s why we continue to manufacture in Canada, have prioritized recycled materials since the brand was founded, and create pieces designed to carry you through winters, not just a single season. That’s why we refuse to compromise between style and warmth, or between technical innovation and environmental responsibility.
For us, being environmentally responsible is not a trend. It is a reflection of the respect we have for the Canadian landscapes we love and want to protect, and for the generations who will continue to explore them after us.
Every detail matters: the choice of materials, the precision of every stitch, the thought behind a design that anticipates your needs before you even express them. Our seamstresses in Montréal know every stitch by heart. Our technical designers understand that performance is always the result of careful consideration.
Our commitment to
the environment
Since 1979, our love of nature has guided us toward a responsibility that has never wavered: protecting the places we explore.
That commitment continues to guide us today. Designing durable coats, choosing responsible materials, and creating pieces made to stand the test of time - for us, environmental responsibility begins with how a product is designed, made, and worn.
Meet the team
Sophie
Owner & President
Elise
Senior Designer
Isabel
Head Seamstress
Josee
Sales Director
Anick
Technical Designer
Cathryn
Customer Experience Manager
Vanessa
Technical Designer
Michaella
Sample Seamstress
We will visit
Our Chabanel workshop is open to the public. You can meet us, try on coats, discuss your needs, and ask your questions directly to the people who create them.
1625 Chabanel West, Suite 700
Montreal, QC, Canada, H4N 2S7