Born from a passion for skiing
For as long as I can remember, the cross-country skiing has always been a part of my life. I learned to ski at the same time I learned to walk, gliding down snowy slopes for the first time before I was even two years old! This passion has led me to competitions across Canada, training camps in Finland, and much more.
I've been lucky enough to discover the most beautiful ski resorts and spend all my winters outdoors, whatever the weather. Over time, I've developed a real expertise in stay warm and dry , no matter the conditions. I trained every day, without exception.
This sport has been my best school: it taught me discipline, self-improvement, and resilience. Let's be honest, it takes a lot of motivation and self-talk to go cross-country skiing at -20°C, with snow right in your face, rather than staying wrapped up in a big blanket by the fire. But I always say the key is to be well dressed to be able to enjoy it!
A special day: a cross between passion and expertise
So today is a very special day for me. It's the culmination of everything I've learned over the past few years: field expertise and know-how in the outdoor clothing industry that I've developed by building two winter coat brands , FOSFO And AUDVIK .
Ten years after hanging up my skis and leaving my life as an athlete, I am realizing one of my wildest dreams: bringing together my two great passions, cross-country skiing and female entrepreneurship .
I still remember when I opened that package in the spring of 2023. Inside was the very first prototype of the cross-country ski jacket that my mother, Élise, a designer at FOSFO and Audvik, and I had imagined a few months earlier. My dream was coming to life; I had to pinch myself to believe it.
The challenge of designing technical clothing
When you buy a piece of sportswear, you don't always realize how much work goes into it. From design to fabric research, to choosing accessories (like zippers or buttons) and logo placement, every detail is carefully considered.
Design technical and specialized parts is a long and rigorous process, but this attention to precision allows us to meet the expectations of sports enthusiasts. After much research and attempts, we have found perfect technical fabrics , combining performance, lightness and durability, and meeting the needs of skiers, that they are amateurs or experts .
Freedom of movement and optimal protection
Our priorities include freedom of movement: open shoulders, articulated elbows and stretch fabrics for ensure maximum comfort . We have also focused on waterproofness and the windproof properties . These essential features help repel snow and rain, without compromising breathability.
Each piece in this collection combines technicality, comfort and respect for the environment . With my mother Élise, we wanted to create clothes that reflect the rigor and beauty of cross-country skiing , while honoring our unbreakable connection with nature.
Ecology at the heart of our approach
The love of the cross-country skiing is inseparable from our Respect for the environment . Spending so much time in nature has made us more aware of the effects of climate change on our winters. Decreased snowfall, frequent thaws, and unpredictable conditions threaten not only our sport, but also the fragile balance of our winter ecosystem.
Faced with this observation, we decided to do our part. Our mission: encourage people to enjoy winter in warmth while reducing their environmental impact. This vision has been realized through the use of eco-responsible materials in the design of our clothing. For example, our fabrics are made from recycled plastic bottles , reducing waste while preserving natural resources.
We also strive to prioritize sustainable production processes and reduce our carbon footprint at every stage, from material selection to logistics.
Today, I am proud to share this first collection with you. It embodies not only my personal story, but also that of all those who, like me, live for those magical moments when the biting cold gives way to the warmth of movement. This adventure is a tribute to my passion for cross-country skiing , to my mother Élise, and to the inspiration that nature offers us every day.
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